1. Good packaging can prolong the shelf life of food
61 % of Canadian fruit and vegetable consumers said they were interested in packaged foods that could extend their shelf life. Lack of understanding of the date of sale, the best date of consumption and the shelf life of food may lead to the discarding of good food. Therefore, Sainsbury’s, a British retailer, has adopted a discolored smart label on fresh cooked meat to reflect the quality of its products in real time.
2. Portable packaging is suitable for online shopping
More than half of Chinese consumers aged 20 to 49 say that choosing online shopping is a fast and time-saving feature. Therefore, the compact packaging design style matched with it is more popular with consumers. If the packaging is excessive, consumers will lose interest in the product, or even the brand goods sold online.
3 Consumers prefer to buy products packaged with environmentally friendly materials
3. Consumers prefer to buy products packaged with environmentally friendly materials
In 2017, Coca-Cola announced its environmental protection plan, which will actively use recyclable plastics to make beverage bottles, and increase the number of such environmentally friendly beverage bottles to 50% by 2020.
4 Transparent and Visible Packing Blog Cancels Consumer Trust
4. Transparent and Visible Packing Blog Cancels Consumer Trust
Glory Farms of the United States, in collaboration with Sonoco, a packaging manufacturer, has developed a transparent canned package designed to give consumers a “sense of urgency to buy”.
The above pictures are all from the Internet.
The output of packaging design is neither self-entertainment nor pure artistic creation. Its fundamental purpose is to diagnose and solve problems for enterprises and create real commercial value and brand value for enterprises.
Of course, not all design, strategy and advertising companies can satisfy the enterprise, which is related to whether creative organizations have real business insight and market acuity.
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